Synergy Media House Proposal & Strategy Deck

Website Design & Build

For your
Interior Design Studio

Executive Intent

A portfolio-led website that turns visitors into qualified consultation requests — without the bloat of a 40-page corporate site.

  • Showcase signature projects with depth — case studies, not just photo dumps.
  • Communicate design philosophy & process in plain language.
  • Make "Book a Consultation" the obvious next step on every page.
  • Establish credibility through press, awards, partner brands, and materials.
Presented by

Synergy Media House

Reference benchmark: motifuae.com
01 — Sitemap

A focused site map.

Six destinations, no clutter. Built for clarity and CMS scalability.

01

Home

Hero · Featured Projects · Services overview · Process · Press · CTA.

02

About

Single-page format. Studio story, principal designer, philosophy, awards. No 4-page split.

03

Services

Three structural options — detailed on the next slide. Pricing varies accordingly.

04

Projects

Three reusable templates: Collection, Category, Individual case study. Detail two slides on.

05

Insights

Editorial blog. Article template + tagged collection page. Builds long-tail SEO over time.

06

Contact

Consultation form + studio location, email, phone. Sticky CTA across site.

Note: motifuae.com splits "About" into 4 separate pages. We're recommending a single, denser page — better for SEO, easier to update.

02 — The Decision

How services are presented.

This is the choice that drives the price difference. Three options:

Option A

Single Services Page

All services live on one page as scrollable sections. No individual service URLs.

One page, all services as anchored sections.
Lowest cost & fastest to ship.
No per-service SEO ranking opportunity.
Hard to expand later without restructuring.

Best for

Studios with 3–4 closely related offerings & tight launch deadline.

Recommended
Option B

Templated Service Pages

One reusable template, individual page per service with its own URL, meta, and schema.

Each service ranks independently in search.
Includes Service schema + per-page meta + FAQ block.
"Related projects" auto-pulls from CMS.
Add new services later without dev work.

Best for

Most studios. Best ROI on SEO + scalability.

Option C

Unique Page Per Service

Each service gets a custom layout designed around its specific buyer journey.

Maximum design depth & storytelling per service.
Same SEO benefits as Option B.
Lets you target distinct audiences (e.g., F&B vs. residential).
Higher cost; updates require design work.

Best for

Studios differentiating heavily across service types.

03 — Projects Architecture

Three templates do all the work.

Included in every tier. Built once, reused as the studio grows.

Template 1

Project Collection

All projects in a filterable grid. Filter by category, sort by year. Lazy-loaded for speed.

Template 2

Category Page

Same template as Collection, filtered to one category (Residential, Commercial, F&B, Hospitality). Auto-generated per CMS tag.

Template 3

Individual Project

Hero image · Brief · Approach · Gallery · Specs (location, year, area, scope) · Related Projects.

CMS-driven. Add a new project → it appears in Collection + relevant Category automatically.

Image governance. Enforced aspect ratios + alt-text fields prevent layout breaks.

SEO ready. Each project gets its own meta + schema fields.

04 — SEO

SEO scales with the tier.

All tiers include Basic SEO. Templated & Unique tiers get additional work because they have multiple service URLs to rank.

Basic SEO

All Tiers
  • Robots.txt & XML sitemap
  • Canonical tags
  • Sitewide title & meta description fields
  • H1 hierarchy & alt text enforcement
  • Open Graph / social preview fields
  • Google Search Console + GA4 setup
  • Core Web Vitals optimisation pass
  • Organization + BreadcrumbList schema

+ Templated SEO

Tiers B & C

Added because each service has its own URL that needs to rank independently.

  • Per-service meta — unique title, description, OG image, slug.
  • Service schema (JSON-LD) — with name, description, areaServed, provider.
  • Unique-copy guideline — minimum word count enforced in CMS.
  • Internal linking module — "Related Services" + "Related Projects" auto-blocks.
  • FAQ block — FAQ schema-eligible. 3–5 Q&As per service.
  • Per-service hero images — unique alt + descriptive filenames.

Unique-Page SEO

Tier C only

Same SEO checklist as Tier B. The advantage is content depth, not technical setup.

  • Distinct keyword targeting per page (different sections per service).
  • Room for case-study embeds, testimonials, or video per service.
  • Stronger topic-cluster signals for Google.
  • Bespoke layouts let high-margin services be marketed differently.

Bottom line: Tier B gets all the SEO mechanics. Tier C adds narrative depth.

05 — Scope

What's included.

Every tier ships with the full delivery list below. The differences are noted on the Services row.

Architecture & Direction

  • · Sitemap & content architecture
  • · Reference collection & shortlisting (with you)
  • · Design direction finalisation
  • · Layouts built directly into the build — no separate Figma stage

Development & CMS

  • · All core pages built & responsive
  • · CMS for Projects, Insights, Services*
  • · Editor-friendly fields with guardrails
  • · Filtered project listings

Services Setup

  • · Tier A: Single services page
  • · Tier B: Templated service pages
  • · Tier C: Unique page per service

SEO & Analytics

  • · Basic SEO (all tiers)
  • · Templated SEO on Tiers B & C
  • · GSC + GA4 setup & sitemap submission
  • · Core Web Vitals optimisation pass

Performance

  • · Image compression & lazy-loading
  • · Critical-path CSS & font loading
  • · Mobile-first build
  • · Browser/device QA

Handover

  • · Launch checklist
  • · CMS handover guide (PDF)
  • · 30-min editor walkthrough call
  • · 14-day post-launch bug fix window
06 — Commercials

Three tiers, one clear pick.

All-inclusive for the stated scope. Exclusive of taxes.

Tier A

Essential

Single services page

₹25,000

+ taxes

  • Home, About, Contact
  • Single services page
  • 3 project templates (Collection, Category, Individual)
  • Insights blog template
  • Basic SEO setup
  • Templated SEO
Recommended
Tier B

Considered

Templated service pages

₹30,000

+ taxes

  • Everything in Tier A
  • Templated service pages (one template, page per service)
  • Templated SEO — Service schema, per-page meta, FAQ block, related-services module
  • Add new services later without dev work
Tier C

Bespoke

Unique page per service

₹35,000

+ taxes

  • Everything in Tier B
  • Unique design per service page
  • Same Templated SEO benefits
  • Best for studios with distinct service audiences

Payment milestones

  • Advance to kickoff50%
  • After design approval25%
  • Before launch25%

Included in every tier

  • · 3 project templates
  • · Insights blog template
  • · CMS handover & training
  • · 14-day bug fix window

Not included

  • · Photography / videography
  • · Copywriting (we provide structure)
  • · Hosting & domain costs
  • · Ongoing SEO content production
07 — Timeline

7–12 working days.

After all content is received and advance is paid. Range depends on tier and approval speed.

Critical dependency

Day 1 begins only after: (1) all copy & assets are delivered in one batch, and (2) the kickoff invoice is settled. Late or partial content delivery will extend the timeline.

Phase 1

Days 1–2

Discovery

  • · Sitemap & content architecture
  • · CMS schema
  • · Content audit
✓ Approval 1: IA
Phase 2

Days 2–3

Direction

  • · Reference review (yours + ours)
  • · Shortlist 2–3 directions
  • · Lock visual direction
✓ Approval 2: Direction
Phase 3

Days 3–10

Build

  • · Frontend build (in-browser)
  • · CMS setup
  • · SEO & performance pass
Requires approved direction
Phase 4

Days 10–12

QA & Launch

  • · Cross-browser QA
  • · Content & SEO validation
  • · CMS training & handover
✓ Final sign-off

Tier A typically lands at the 7-day end of the range; Tier C closer to 12. Phases 1–2 may overlap when content is well-prepared.

Synergy Media House
08 — Next Steps

Let's start building.

Pick a tier, send across content & the advance, and we begin Day 1.

Email hello@synergymediahouse.com
Web synergymediahouse.com

Synergy Media House · Proposal valid for 30 days from issue.

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